Encouraging older adults to be active - Ageing well together campaign
Your work with local residents means that you are in a unique position to help them to improve their lives.
Buckinghamshire has an ageing population, with those aged 65+ set to increase by 30% in the next 10 years. We know that physical activity and sport can help reduce the pressure of an ageing population on local health, housing, social care and community services.
Surveys show that the majority of people don’t reach the recommended amount of physical activity to stay healthy, so this October we’re working with Active Bucks and other partners to encourage residents over 65 to try a new physical activity or sport.
What is it?
A month long campaign running throughout October to raise awareness of the active opportunities for older people and to encourage them to try a new session for free through www.activebucks.co.uk
The campaign is backed and funded by Buckinghamshire County Council’s Public Health Department and being coordinated by Leap.
The Physical Activity Steering group, consisting of members from statutory, health and voluntary sector organisations is supporting the campaign as part of their role to bring the Physical Activity Strategy for Buckinghamshire to life.
What if an older resident isn’t online?
No problem, they can call 01296 585842 and speak to someone who will search for activities in their local area for them.
What can you do?
If you have noticeboards
We have printed hard copies of posters you can display. Click here to see an example.
Contact firstname.lastname@example.org to request printed copies which we will post out to you.
If you have social media platforms
There are pre-written social media messages available for you to use on your platforms. Click here to view the promotional toolkit.
If you would like more information, please do let me know.
Kirsty Ingham | Marketing and Communications Manager | Leap
The Bucks & MK Sport and Activity Partnership, New Century House, Pembroke Road
Aylesbury, HP20 1DB